The year was 1998…

Acid washed jeans were cool, hair was big,  “Dawson’s Creek” debuted (which is why acid wash and big hair were cool), Posh Spice got engaged to David Beckham, and gas only cost around $1.15/gallon. 

Isn’t it odd how things you think will never go out of style, do? Back then you could do all sorts of things that aren’t cool anymore (Dawson’s Creek is the obvious exception…obviously).

There’s a point to this and here it is: You’ve probably heard the term SEO before and maybe you’ve even worked with someone who has “handled” your SEO. Probably several someones. Want to know why you’re never satisfied? It’s because something else happened in 1998: Google was founded. And every person with a website started trying all sorts of tricks to get their site to rank quickly and easily. And here’s the thing: it worked…for awhile. But even 2 years later Google started catching on to some of the obvious SEO “fads”. One year after that, Google’s update, “Cassandra” really started changing the game by making it harder to rank if you stuck with the same old SEO techniques.

Bottom line?
You weren’t satisfied with your last SEO because they’re doing things that worked in 1998.
It’s not 1998 anymore. 
​Quick and easy might be nice when you’re trying to make dinner, but you’ll never have the staying power you want with Google unless you do SEO the right way.